A customized container to meet you where you are in this moment, and guide you to where you want to be…

Identify/Refine…

Purpose
Voice
Style
Sales Market

Build/Increase…

Confidence
Exhibition Portfolio
Collection Acquisitions
Sales & Grants
Provenance
Client Relationships
Brand Partnerships

Building/refining a creative business requires just as much —if not more— attention to detail than any other business.

You need someone who has experience writing and reviewing grants and exhibition proposals, placing artwork in meaningful collections, writing art-related contracts, managing public art projects and sourcing artwork for clients to help elevate your art business. Latela Curatorial is that entity. We have an encyclopedia of working experience that we can tailor to your business goals.

Testimonials

Landed Dream Job + Solo Exhibition

“I highly recommend receiving 1:1 counseling and advice from Marta at Latela Curatorial. I received advice on my job interviewing skills, my artistic practice as a whole, and Marta was able to help me realize my long term goals as a practicing artist. I also realized my artistic approach is unique and my art doesn't necessarily fit in a typical gallery. After receiving this counseling and guidance from Marta I later landed a teaching job on the spot and a solo show in Baltimore which turned out to be a huge success. Thanks Marta!”

— Virginia W., Baltimore, MD

Artist Grant Procurement

“I took the Artist Course that Latela offers at a time when I really needed some direction in my art practice, particularly to procure grants and with their guidance I have been awarded many grants since. Marta is extremely knowledgeable and amazing at what she does, highly recommend this course to artists who want to grow!”

— Lex M., Washington, DC

Multiple Solo Exhibitions

“I worked with Marta as I started a new series of work. Our monthly check-ins helped me stay on task and affirm the ideas brewing in my head. As someone who is self-taught without an MFA or any formal training, Marta helped me fill in the blanks to expand where I needed to learn more about my concepts. Once the body of work felt complete, she helped me apply to a few aligned galleries for exhibitions and I was surprised that more than one responded with acceptances! She also prepared me for how I could make each exhibition unique to maximize each opportunity”

— Sarah B., New York, NY

Initial, one-time Consult

This service is for anyone with a specific need and timeline to include:

reviewing exhibition, client project, or grant contracts/proposals as a third party,
support in a time of crisis,
time sensitive project advising, or
holistically auditing your practice & creating a checklist for you to implement on your own.

$250

Coaching Container

This service is for anyone looking for customized business coaching + support which is advisable for anyone who is:

starting a new business or refining their practice,
hitting rock bottom / lost connection to their passion, voice or style,
shifting sales markets and target audience, or
in need of accountability, a safe space, or assistance to quantum leap.

When working together in this manner, our curriculum is fully customized.

Five sessions ~ $1100 ($1250 value)

à la carte

This service is essentially your own personal assistant and includes:

research and outreach list creating, such as lists of aligned galleries, art fairs, grants and/or residencies to apply to
applying to exhibitions, grants, and other opportunities
pitching to art consultants and other design or artworld professionals
writing &/or editing artist statements, biographies, and exhibition proposals,
organizing portfolio and other presentation materials
or other administrative and project management tasks

Begin with an initial one-time consult, and from there we will establish a scope of work in alignment with your goals.