The Artist Course + Toolkit ©
Our foundational offering
We help artists deepen and grow their practice through the internal and external work related to their artistic being and business. Our online course offers an infrastructure for building or reinforcing a solid foundation for long term success.
This course will leave a lasting imprint on
your self-value and the artwork you produce.
Through our unique dualistic approach, you will be able to:
activate your creative potential
exercise your artistic voice with purpose
increase your art sales and grants
strategically build your network
develop/refine your art practice sustainably
All in one place!
The results speak for themselves…
Time and time again, through this course, we have witnessed many artists:
Increase exhibitions
Sell steadily to more collectors
Secure more grants
Have their artwork acquired by museums & prominent collections
Expand into large public art projects
Gain clarity on their target audience
Implement successful marketing strategies
Participate in more residencies
Earn passive income from additional streams of revenue
Align their business with their ethos and practice
Navigate contracts & client negotiations with confidence
But we believe business transactions are not the only measures of success, and can only happen sustainably when the artist’s foundation is stable…
Through this course we have also witnessed artists:
Find their voice & style
Align with their purpose
Trust in the process
Deepen in community
Build confidence to speak about their work
Expand their practice to additional medium(s)
Increase self-worth
Stay inspired & avoid burn out
Expand knowledge of the canon of art history
Unlock similar results for just $555
Over 70 lessons and 25+ hours of video/audio content
Downloadable business templates and contracts specifically for artists
Easy to navigate private online portal with immediate access to all content
Testimonials:
Who is this course is for?
MID-CAREER ARTISTS
who need to level up: elevate partnerships, find a market niche, develop new business strategies; and/or expand their artistic concepts
who want to shift focus: shed unnecessary layers, start afresh, create within a new medium, and/or refine their concepts
EMERGING ARTISTS
who need to find their voice or style
who want to build a business + understand the art world
who seek to know themselves deeper & embody their art practice fuller
All artists experience creativity blocks. All businesses experience misalignment.
This course provides the foundational support required to create abundantly
and implement business strategies in times of uncertainty.
What’s included in this course?
MODULE #1: BEING
The Self
Identify Who/What, Establish purpose + self-worth
The Creative Cycle
Break through creative blocks, Cultivate creative flow
The Artist
Understand the Why, Voice refinement
The Artwork
Connect to the materiality of the art practice
The Environment
Create fertile ground for growth and alignment
Artist Genealogy
Uncover artist ancestry for deeper purpose
MODULE #2: BUSINESS
The Business
Business plans & legalizations, copyrights & trademarks, accounting, contracts, taxes, target audiences, branding, marketing strategies, time management, …
An Artist’s Presentation in the Artworld
Artist statements & biographies, CVs, inventories, portfolios, exhibition proposals, submissions, pricing artworks, fine art printing, art editions, performance art, …
Understanding Artworld Relationships, Spaces & People
Types of art spaces, finding & retaining clients/collectors, build relationships with galleries & curators, gallery representation, how to work with art consultants, getting into museums, navigating other artworld opportunities, …
Ways to Earn Income as an Artist
Create an income tier, increase artwork sales, secure grants & project stipends, reproductions & licensing, the business of art fairs and markets, expand into public art, leading workshops, memberships, sponsorships, …
We believe in sharing our expertise as consultants and curators with artists
BEING & BUSINESS is an initiative by Latela Curatorial, an art advisory studio that specializes in the weaving together of conceptual fine art projects and artist support. Our holistic approach includes traditional and nontraditional exhibition curation, cultural placemaking, large-scale procurement, and community workshops.
Some of our stats:
15+ years of experience working in museums, galleries and independently
10+ years of experience advising artists, securing grants, procuring art sales, and navigating art markets
Curated 100+ exhibitions
In the past 2 years, sourced & installed 500+ artworks for clients
Alchemize your art practice and career via our guided online course.
The course includes a growing library of lectures + customizable business templates and contracts for immediate use.
FAQs
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Immediately upon enrollment, participants have full access to the course for one year. The opportunity to extend enrollment after that time will be made available.
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Multiple BA Programs
Multiple MA Programs
15+ Years of Experience working in Museums, Galleries & Independently
10 Years Advising Artists: Securing Grants & Increased Sales for Artists + Curating Exhibitions
Various Niche Workshops + Learning Courses to fill in the gaps
Continued Participation in Seminars, Review Committees, Boards & other Volunteer Responsibilities
Hundreds, if not thousands, of books read ;)
Additional Trainings for “Being” — which makes our course unique (Meditation, Kundalini, etc)
Intention to Create something of Value that will Serve as a Forever Resource
The Organization to compile all teachings into an Experience that is easy to navigate, and the Patience required to Formulate it online
Love + Tender Care